I got into marketing with a secret entrepreneur ambition: to understand what drives people to buy a product or service. Hey, it runs in my family! I was helping my parents run their small business ever since I can remember, and I always knew that at some point I will have a business of my own. After finishing my Master’s, I started working as a junior marketeer. My team was amazing and so diverse. I’ve learned so much and I was loving it.
After a few years juggling and learning how to navigate a big organization and multi-task my way through it all, I wanted a challenge. I started outsourcing my skills and helping small businesses storytell their brands locally and driving their dreams forward.
I fell in love with the small business hustle once again. You are never closer to passionate founders than in a small business. I wanted to pursue this and I found my perfect fit in a tech startup, and for the past couple of years it’s been the place where I pour my creative energy.
Fast - forward a few years LATER…
I have my own small team of marketeers and facing the crazy ride of doing it all with super limited resources! I have to deliver fast and top notch, across multiple channels and projects starting with email marketing, content creation, social media, paid search, partner marketing …. and the list goes on! Think multiple hats … but on steroids.
I was working 60 hours per week and felt like I was drowning…
As ambitious as I was, I was no wizard or time-traveler…. until I started taking notes in this new planner, and it changed my life. I started writing things down, tasks, dreams, themes and use them to guide my day, and soon entire weeks and months were all planned. The planner itself was nothing special, but I realized that the only to achieve everything I wanted was to learn how to master planning and content productivity.
Enter self-help podcasts, books, coaching programs and e-books. They all made me realize that taking back time is possible, you just need to keep your eyes on the prize. Time itself.