content creation

How to Start a Profitable Blog in 2020

How to Start a Profitable Blog in 2020

A few years ago, the mere idea of earning a salary level income from your blog seemed like a fantasy. With so many blogs worldwide, and maybe hundreds if not thousands of new blogs popping up over night, competition could seem fierce. However, put in perspective, blogs are now way more specialized and niche, so in fact you are not competing directly with all blogs out there, but mostly with the ones similar to yours.

This is where your story and your blog personality come into play We live in the era of personal branding. The more your blog conveys who you are, the more your readers will identify with you and will want to follow your journey.

This blog post focuses on the most important things to keep in mind in order to start a profitable blog or to grow your existing blog to new heights in 2020. Create the blog you love and turn it a revenue-generating business, that you can even convert into your main income.

Ready to dive in? Let's get started.

Blog SEO: 5 Ways To Optimize Your Blog For Search

Blog SEO: 5 Ways To Optimize Your Blog For Search

You’ve probably heard of blog SEO. You might even know that it stands for Search Engine Optimization. But only a small percentage of bloggers actually know how to make their blog posts SEO friendly. Do you?

When it comes to blog SEO, every single blog post you publish counts as an “indexable” page of your website. That means, each post has the potential to be found via search engines and has the ability to improve the overall visibility of your website. When it comes to SEO, ranking as high as possible will get more people to discover you and your services and might be a very important aspect of your success.

Let’s face it, who looks past page one of Google?

So to give your blog posts the best chance of ranking highly in search results, they need to be optimized. This is called “on-page optimization” and it’s essential for getting your blog out there.

We know bloggers like you already have enough to remember when writing blog posts (simplify your planning with this Free Content Planning Calendar), so we’ve broken down the process of on-page optimization into a checklist with five simple steps to make your life easier.

Image Tips For Bloggers: How To Optimize Your Blog Images

Image Tips For Bloggers: How To Optimize Your Blog Images

Ok, so you’ve written an amazing blog post. 🎉

It’s relevant, it’s creative, you know your audience is going to love it, and you've been killing your blog content calendar strategy lately! But then you start to think about your featured image.

Ugh.

Sometimes it's easy - as you can just use one of your photos, but other times you might want to spice it up with a cool and edgy graphic. You might feel like it’s a hassle, but your blog images are as important as the written content they accompany. You can’t get away with including less than top quality visual content.

According to WordPress, 76.3 million posts are published on WordPress each month, and more than 409 million people view 22.3 billion blog pages each month. Now that's a stat!

So how do you give your blog content the best chance at being seen? Images are powerful attention-grabbers and a clever way to reinforce the messaging in your blog posts. They’re also shareable. 💯

Blogs are as visual as they are literary. And so are your distribution channels. Social media, marketing emails, ads… they all need optimized image content.

Why And How To Create A Blog Content Calendar

Why And How To Create A Blog Content Calendar

There’s a clock ticking. Can you hear it?

With every tick tock, you’re reminded just how long it’s been since you wrote a blog post.

At this point, blogging may be the last thing you want to do. But your customers and followers need to hear from you. And you know it. When you’re a small business owner or entrepreneur, coming up with regular content that adds value for your existing and potential audience is hard work.

Particularly when you put it off to the last second… Tick tock, tick tock.

The trick is to plan ahead. And your secret weapon is a blog content calendar!

Tips & Photoshoot Ideas For Producing Email & Social Media Content

Tips & Photoshoot Ideas For Producing Email & Social Media Content

Did you ever think you’d be googling for photoshoot ideas when you started your blog?

Probably not. I certainly didn’t.

But thinking about how you’re going to shoot content for your email and social channels is the smartest thing you can do.  

Digital channels are increasingly visual.

Facebook is a platform dominated by visual media. YouTube is the second most used social media channel. And Twitter, which has long been the platform of choice for wordsmiths, is totally dominated by Instagram, the social media platform of designers and artists.

Visual content is easier to digest and way more shareable. Plus, as a blogger, it’s a great way to repurpose your content for different media.

Why it’s a smart move to plan your photoshoots.

“It’s the first time in the history of the world that creatives are also distributors. [...] now anybody with access to a computer can show their work in 200 countries around the world.” ― Chase Jarvis

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