Tips & Photoshoot Ideas For Producing Email & Social Media Content

Did you ever think you’d be googling for photoshoot ideas when you started your blog?

Probably not. I certainly didn’t.

But thinking about how you’re going to shoot content for your email and social channels is the smartest thing you can do.  

Digital channels are increasingly visual.

Facebook is a platform dominated by visual media. YouTube is the second most used social media channel. And Twitter, which has long been the platform of choice for wordsmiths, is totally dominated by Instagram, the social media platform of designers and artists.

Visual content is easier to digest and way more shareable. Plus, as a blogger, it’s a great way to repurpose your content for different media.

Why it’s a smart move to plan your photoshoots

“It’s the first time in the history of the world that creatives are also distributors. [...] now anybody with access to a computer can show their work in 200 countries around the world.” ― Chase Jarvis

It’s an exciting time to produce visual content. As a content creator, there are so many opportunities available to you now. So it’s worth putting some effort into the planning stage.

I’ve discussed before why it’s super important to plan the creation of your social media content. The same goes for photoshoots.

Planning your photoshoots allows you to be way more efficient with your time. It also means you can be more strategic about shooting content that contributes to your overall brand.

5 Tips and Photoshoot Ideas for Highly Organized Content Creators

1. Shoot in batches

2. Shoot for variety

3. Use multiple props

4. Use Adobe Lightroom

5. Organize your content

So, without further ado, here are 5 tips and photoshoot ideas for producing organized email and social media content.

1. Shoot in batches

I’m a big believer in doing things in batches. It means you can portion up your time, so you’re only having to complete the setup admin once a week instead of every time you have to perform a certain task.

So, when it comes to photoshoots, block off a day or half day and shoot multiple concepts one after another. You only have to deal with the lights, props, cameras etc once, so you’ll be able to shoot more content than if you spread it out over the week.

2. Shoot for variety

When you’re shooting, make sure you get different orientations, angles and zooms. This is so you can have the most variety possible and it makes it easier to create content for square, portrait and landscape media later - depending on the platform you want to share them on.

Consider making a shot list of orientations you want to cover ahead of time. This will ensure you don’t miss anything out when it comes to photoshoot time.

3. Use multiple props

Speaking of orientations, don’t forget flatlays. And when you’re shooting your flatlays, make sure to use lots of different props to shoot multiple content concepts. Your followers will get bored of seeing the same mug over and over again otherwise...

4. Use Adobe Lightroom

This is a top tip for influencers who want to organize and edit their pictures in a professional way. Adobe Lightroom is a godsend. It has powerful photo editing features and an easy-to-use interface. With 1TB of cloud storage, you can adjust your full-resolution shots and have both your originals and edits backed up to the cloud.

The app also automatically organizes your photos with searchable keywords so you don’t have the hassle of tagging them. Another awesome time saver.


5. Organize your content

Once you’re done editing, make sure you organize your photoshoot content by date and concept so they’re easy to find when it comes to content creation and scheduling.

Ok so, there’s some basic tips and photoshoot ideas for bloggers and influencers that want to make the most of their time. By taking care of the small things, like prop rotation and camera angles, the big things, like growing a powerful brand, will also benefit.

Check back soon for more posts designed to help you grow into a more powerful influencer.