10 Instagram Stories ideas to boost tour Instagram engagement

Having a kick ass Instagram account can be such an important part of running a successful blog or online business! Since the most recent Instagram algorithm update, Instagram has started favoring "interest", in addition to chronological timeline and relationships. "Interest" means Instagram predicts the type of posts you are more likely to engage with, and surfaces more of these posts in your feed.

This makes Instagram Stories more important than ever for bloggers and brands wanting to get their content in front of target audiences. The more your followers engage with your content - photos, videos or stories, the more you have the chance to show up in their feed and build a strong social media following.

Here are some of my favorite Instagram Stories ideas to help you gain more social exposure and win over the algorithm!

So if you want to post more than one Story in a day, you can! When you post a new Story within the 24-hour timeframe, it’s added as a new “frame” to your Story. You can also create little collections with your favorite Stories and highlight them so that they stay active for longer! Now for the ideas...

Why Pinterest ads should be part of your paid marketing strategy

If you already have a blog then you must have already discovered just how powerful Pinterest can be when it comes to promoting your blog posts, products and services, and getting them in front of your target audience. Pinterest is possibly the friendliest social media platform out there, however being successful on Pinterest does require some digging into, especially when you are just starting out, or don’t have that many followers.

As you may have heard, Pinterest changed its feed algorithm recently and is now prioritizing pins which are popular (have lots of saves or repins) to people’s feeds. It’s no longer about who you follow, but quality and popular pins. This makes it harder for new users to tap Pinterest’s wide audience, hence Pinterest ads come into play.

The good news is “sponsored pins” are here to help us get our content or products in front of more people, thus making them more popular. This seems like an ideal scenario, but once your pins are popular enough, it is not so hard for a snowball effect to be created and many other saves or repins will end up making these pins even more popular.
This guide will show you how to get started with Pinterest ads, how to navigate around the Pinterest Ads Manager, as well as tips and tricks for setting up your first campaign. You’ll also learn how to track your campaigns and how to make sure they are bringing in the right results for your blog or website!