Paula Liza Bartis

January 4, 2020

Content Strategy

How to Start a Profitable Blog in 2020

Paula Liza Bartis

January 4, 2020

Content Strategy

A few years ago, the mere idea of earning a salary level income from your blog seemed like a fantasy. With so many blogs worldwide, and maybe hundreds if not thousands of new blogs popping up over night, competition could seem fierce. However, put in perspective, blogs are now way more specialized and niche, so in fact you are not competing directly with all blogs out there, but mostly with the ones similar to yours.

This is where your story and your blog personality come into play We live in the era of personal branding. The more your blog conveys who you are, the more your readers will identify with you and will want to follow your journey.

This blog post focuses on the most important things to keep in mind in order to start a profitable blog or to grow your existing blog to new heights in 2020. Create the blog you love and turn it a revenue-generating business, that you can even convert into your main income.

Ready to dive in? Let's get started.

Paula Liza Bartis

January 1, 2020

Content Strategy

How to Find Your Blogging Voice and Why You Should

Paula Liza Bartis

January 1, 2020

Content Strategy

What is your blogging voice?

Good question! That’s exactly what I asked my friend. She said:

“Your blogging voice is your DNA. It’s what makes your blog unique. It’s why your readers choose you.”

Your blog voice is the foundation of the essential trust you build with your readership, to keep them coming back. It’s how you’re able to connect with your community from behind a screen, even when they can’t see your face.

Your voice is perhaps the most important aspect of your blog to get right. Read on to discover how to nail this and how you can use it to infuse authenticity to your writing.

Paula Liza Bartis

July 11, 2019

Social Media

10 Instagram Stories ideas to boost tour Instagram engagement

Paula Liza Bartis

July 11, 2019

Social Media

10 Instagram Stories ideas to boost tour Instagram engagement

Having a kick ass Instagram account can be such an important part of running a successful blog or online business! Since the most recent Instagram algorithm update, Instagram has started favoring "interest", in addition to chronological timeline and relationships. "Interest" means Instagram predicts the type of posts you are more likely to engage with, and surfaces more of these posts in your feed.

This makes Instagram Stories more important than ever for bloggers and brands wanting to get their content in front of target audiences. The more your followers engage with your content - photos, videos or stories, the more you have the chance to show up in their feed and build a strong social media following.

Here are some of my favorite Instagram Stories ideas to help you gain more social exposure and win over the algorithm!

So if you want to post more than one Story in a day, you can! When you post a new Story within the 24-hour timeframe, it’s added as a new “frame” to your Story. You can also create little collections with your favorite Stories and highlight them so that they stay active for longer! Now for the ideas...

Paula Liza Bartis

June 11, 2019

Content Strategy

Blog SEO: 5 Ways To Optimize Your Blog For Search

Paula Liza Bartis

June 11, 2019

Content Strategy

Blog SEO: 5 Ways To Optimize Your Blog For Search

You’ve probably heard of blog SEO. You might even know that it stands for Search Engine Optimization. But only a small percentage of bloggers actually know how to make their blog posts SEO friendly. Do you?

When it comes to blog SEO, every single blog post you publish counts as an “indexable” page of your website. That means, each post has the potential to be found via search engines and has the ability to improve the overall visibility of your website. When it comes to SEO, ranking as high as possible will get more people to discover you and your services and might be a very important aspect of your success.

Let’s face it, who looks past page one of Google?

So to give your blog posts the best chance of ranking highly in search results, they need to be optimized. This is called “on-page optimization” and it’s essential for getting your blog out there.

We know bloggers like you already have enough to remember when writing blog posts (simplify your planning with this Free Content Planning Calendar), so we’ve broken down the process of on-page optimization into a checklist with five simple steps to make your life easier.

Paula Liza Bartis

May 7, 2019

Content Strategy

Image Tips For Bloggers: How To Optimize Your Blog Images

Paula Liza Bartis

May 7, 2019

Content Strategy

Image Tips For Bloggers: How To Optimize Your Blog Images

Ok, so you’ve written an amazing blog post. 🎉

It’s relevant, it’s creative, you know your audience is going to love it, and you've been killing your blog content calendar strategy lately! But then you start to think about your featured image.

Ugh.

Sometimes it's easy - as you can just use one of your photos, but other times you might want to spice it up with a cool and edgy graphic. You might feel like it’s a hassle, but your blog images are as important as the written content they accompany. You can’t get away with including less than top quality visual content.

According to WordPress, 76.3 million posts are published on WordPress each month, and more than 409 million people view 22.3 billion blog pages each month. Now that's a stat!

So how do you give your blog content the best chance at being seen? Images are powerful attention-grabbers and a clever way to reinforce the messaging in your blog posts. They’re also shareable. 💯

Blogs are as visual as they are literary. And so are your distribution channels. Social media, marketing emails, ads… they all need optimized image content.