Paula Liza Bartis

January 4, 2020

Content Strategy

How to Start a Profitable Blog in 2020

Paula Liza Bartis

January 4, 2020

Content Strategy

A few years ago, the mere idea of earning a salary level income from your blog seemed like a fantasy. With so many blogs worldwide, and maybe hundreds if not thousands of new blogs popping up over night, competition could seem fierce. However, put in perspective, blogs are now way more specialized and niche, so in fact you are not competing directly with all blogs out there, but mostly with the ones similar to yours.

This is where your story and your blog personality come into play We live in the era of personal branding. The more your blog conveys who you are, the more your readers will identify with you and will want to follow your journey.

This blog post focuses on the most important things to keep in mind in order to start a profitable blog or to grow your existing blog to new heights in 2020. Create the blog you love and turn it a revenue-generating business, that you can even convert into your main income.

Ready to dive in? Let's get started.

Paula Liza Bartis

January 1, 2020

Content Strategy

How to Find Your Blogging Voice and Why You Should

Paula Liza Bartis

January 1, 2020

Content Strategy

What is your blogging voice?

Good question! That’s exactly what I asked my friend. She said:

“Your blogging voice is your DNA. It’s what makes your blog unique. It’s why your readers choose you.”

Your blog voice is the foundation of the essential trust you build with your readership, to keep them coming back. It’s how you’re able to connect with your community from behind a screen, even when they can’t see your face.

Your voice is perhaps the most important aspect of your blog to get right. Read on to discover how to nail this and how you can use it to infuse authenticity to your writing.

Paula Liza Bartis

May 7, 2019

Content Strategy

Image Tips For Bloggers: How To Optimize Your Blog Images

Paula Liza Bartis

May 7, 2019

Content Strategy

Image Tips For Bloggers: How To Optimize Your Blog Images

Ok, so you’ve written an amazing blog post. 🎉

It’s relevant, it’s creative, you know your audience is going to love it, and you've been killing your blog content calendar strategy lately! But then you start to think about your featured image.

Ugh.

Sometimes it's easy - as you can just use one of your photos, but other times you might want to spice it up with a cool and edgy graphic. You might feel like it’s a hassle, but your blog images are as important as the written content they accompany. You can’t get away with including less than top quality visual content.

According to WordPress, 76.3 million posts are published on WordPress each month, and more than 409 million people view 22.3 billion blog pages each month. Now that's a stat!

So how do you give your blog content the best chance at being seen? Images are powerful attention-grabbers and a clever way to reinforce the messaging in your blog posts. They’re also shareable. 💯

Blogs are as visual as they are literary. And so are your distribution channels. Social media, marketing emails, ads… they all need optimized image content.

Paula Liza Bartis

April 19, 2019

Content Strategy

Why And How To Create A Blog Content Calendar

Paula Liza Bartis

April 19, 2019

Content Strategy

Why And How To Create A Blog Content Calendar

There’s a clock ticking. Can you hear it?

With every tick tock, you’re reminded just how long it’s been since you wrote a blog post.

At this point, blogging may be the last thing you want to do. But your customers and followers need to hear from you. And you know it. When you’re a small business owner or entrepreneur, coming up with regular content that adds value for your existing and potential audience is hard work.

Particularly when you put it off to the last second… Tick tock, tick tock.

The trick is to plan ahead. And your secret weapon is a blog content calendar!

Paula Liza Bartis

March 11, 2019

Content Strategy

6 Things To Consider when Choosing a Blogging Platform

Paula Liza Bartis

March 11, 2019

Content Strategy

6 Things To Consider when Choosing a Blogging Platform

When I first started blogging 8 years ago, I didn't really know anything about blogging platforms, I just knew I wanted to start a blog. Choosing a blogging platform kind of happened in the spur of the moment and it was only after I started to see limitations with my platform that I wished I had tested before deciding for one platform.

Throughout the years, I switched my blogging platform from Blogger to WordPress, started a Tumblr blog on the side, and lately I started using Squarespace as a blogging platform to promote my boutique marketing agency.

Changing my blogging platform throughout the years was quite a hassle, and it also damaged my SEO, so I hope these tips will help you choose your blogging platform wisely from the very beginning. This will help you become comfortable and successful with your blog from the start and it will allow you to put your time and energy where it really matters, in growing your blog!

So how do you choose the best blogging platform? In this post we are going to walk you through the 6 simple things you need to consider when choosing a blogging platform.