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There’s a clock ticking. Can you hear it?
With every tick tock, you’re reminded just how long it’s been since you wrote a blog post.
At this point, blogging may be the last thing you want to do. But your customers and followers need to hear from you. And you know it. When you’re a small business owner or entrepreneur, coming up with regular content that adds value for your existing and potential audience is hard work.
Particularly when you put it off to the last second… Tick tock, tick tock.
When I first started blogging 8 years ago, I didn't really know anything about blogging platforms, I just knew I wanted to start a blog. Choosing a blogging platform kind of happened in the spur of the moment and it was only after I started to see limitations with my platform that I wished I had tested before deciding for one platform.
Throughout the years, I switched my blogging platform from Blogger to WordPress, started a Tumblr blog on the side, and lately I started using Squarespace as a blogging platform to promote my boutique marketing agency.
Changing my blogging platform throughout the years was quite a hassle, and it also damaged my SEO, so I hope these tips will help you choose your blogging platform wisely from the very beginning. This will help you become comfortable and successful with your blog from the start and it will allow you to put your time and energy where it really matters, in growing your blog!
So how do you choose the best blogging platform? In this post we are going to walk you through the 6 simple things you need to consider when choosing a blogging platform.
If you already have a blog then you must have already discovered just how powerful Pinterest can be when it comes to promoting your blog posts, products and services, and getting them in front of your target audience. Pinterest is possibly the friendliest social media platform out there, however being successful on Pinterest does require some digging into, especially when you are just starting out, or don’t have that many followers.
As you may have heard, Pinterest changed its feed algorithm recently and is now prioritizing pins which are popular (have lots of saves or repins) to people’s feeds. It’s no longer about who you follow, but quality and popular pins. This makes it harder for new users to tap Pinterest’s wide audience, hence Pinterest ads come into play.
The good news is “sponsored pins” are here to help us get our content or products in front of more people, thus making them more popular. This seems like an ideal scenario, but once your pins are popular enough, it is not so hard for a snowball effect to be created and many other saves or repins will end up making these pins even more popular.
This guide will show you how to get started with Pinterest ads, how to navigate around the Pinterest Ads Manager, as well as tips and tricks for setting up your first campaign. You’ll also learn how to track your campaigns and how to make sure they are bringing in the right results for your blog or website!
Did you ever think you’d be googling for photoshoot ideas when you started your blog?
Probably not. I certainly didn’t.
But thinking about how you’re going to shoot content for your email and social channels is the smartest thing you can do.
Digital channels are increasingly visual.
Facebook is a platform dominated by visual media. YouTube is the second most used social media channel. And Twitter, which has long been the platform of choice for wordsmiths, is totally dominated by Instagram, the social media platform of designers and artists.
Visual content is easier to digest and way more shareable. Plus, as a blogger, it’s a great way to repurpose your content for different media.
Why it’s a smart move to plan your photoshoots.
“It’s the first time in the history of the world that creatives are also distributors. [...] now anybody with access to a computer can show their work in 200 countries around the world.” ― Chase Jarvis
Time is the most precious commodity in the world. Everybody in the history of the universe has always wanted - and will always want - more of it.
This is especially true when it comes to solopreneurs and the self-employed; we want more hands to do the job and more time to do it in.
So wasting time is a big no-no. But we all do it, don’t worry. Good time management and learning how to catch yourself in the act of procrastination will help to get you back on track.
So if you want to learn how to stop procrastinating and be more productive with the time you have, keep reading...
Let’s hang on Instagram @paulalizabartis
